WAPL

WAPL (105.7 FM) is a classic rock formatted radio station licensed to Appleton, Wisconsin, that serves the Green Bay and Appleton-Oshkosh areas. The station is owned by Woodward Communications, with transmitting facilities located near the WGBA Tower west of unincorporated Shirley in the Town of Glenmore in southeastern Brown County.

Beginnings

WAPL radio made its on-air debut in 1952 operating on a frequency of 1570 AM under the ownership of the Bartell Family. It was the third AM station in the market, but the first to serve the younger audience with rock & roll music.

WAPL-FM, operating on a frequency of 105.7 FM was added in 1965 when an FM antenna was installed on the existing WAPL (AM) tower in Menasha. The initial power was around 20,000 watts at an antenna height of 160 feet. The station's format was "beautiful music".

In 1965, WAPL-FM was upgraded to a 50,000 watt signal at 200 feet with a new tower on The Zuelke Building in downtown Appleton.

By 1977, having gone through a number of ownership and format changes, WAPL-FM changed its call letters to WCXR and briefly became a Christian station. This change lasted only eight months before changing format again, this time to album rock. Shortly thereafter, the station's call letters reverted to WAPL-FM. The on-air line up included Laura Morgan, Dan Adams and program director Steve Brown.