WAMG

WAMG (890 AM) is a radio station in the Boston market licensed to Dedham, Massachusetts. It is owned by Gois Broadcasting. It broadcasts in Spanish, & plays Bachata, Merengue, Salsa and Pop music. WLS in Chicago is the dominant (class A) station on 890 AM; WAMG must reduce power during the nighttime hours and uses a directional antenna to protect the nighttime skywave signal of WLS.

WAMG also simulcasts its programming on WLLH (1400 AM) in Lowell and Lawrence to reach the area north of Boston and the southern part of New Hampshire.

History

WAMG first came on the air in 1994 as WBMA, initially airing a Spanish-language religious format that gradually migrated from WBIV (now WQOM). In 1995, the station adopted a sports format, affiliated with the Prime Sports network. The station also adopted the call letters of WBPS at this time, which remained with the station for many years, even after the station dropped sports for brokered ethnic programs in 1996.

In 1998, WBPS was acquired by Mega Communications, and adopted a Spanish adult contemporary format, initially as "Estrella 890" before becoming "Amor 890".