Vivid (media arts)

VIVID was a centre for the production and exhibition of media art, located in the Digbeth area of Birmingham, England. The company began trading as 'VIVID' in the late 1990s, but was established as Birmingham Centre for Media Arts in 1992, when TURC Video amalgamated with the community arts organisation Wide Angle. The conjunction of the two entities created a hybrid resource unique in Birmingham: a film, video and photography workshop creating community access to what at the time was the dominant means of visual communications. Popularly known in the 90s as 'BCMA', the centre adopted the name 'VIVID' following a re-location to The Big Peg in Birmingham's jewellery quarter and began several years of digital image making, digital video training and artist development. From 2000 'VIVID' concentrated on developing contemporary new media and artist moving image through production, commissioning, exhibition and event programmes.

The organisation moved to its final home - a former motor garage built in the 1950s - from its previous location in the Jewellery Quarter in April 2005. Renovation of thelarge MOT garage in order to provide an exhibition and events programme alongside artist production created a flexible, multi-purpose space for Digbeth - the first in the area.