Vitaya

Vitaya is a Flemish television station. The station got its license for 9 years in 1999 and it started to broadcast on 25 August 2000. Vitaya can be seen on Flemish cable and satellite services. The station is part of the Media ad Infinitum group.

Vitaya began as a niche station with seven blocks of programming:

In 2003 the station expanded the broadcast time in favor of more local productions, daily newscasts, a cooking show and a fitness show.

Vitaya profiles itself as a lifestyle station and is oriented at the following subjects: happiness, health, good food, the family, gardening and interior design, fashion, leisure and travel, lifestyle and human interest.

Because of the launch of the SBS station Vijf with a similar profile, Vitaya received some competition. Vitaya started to show more foreign productions and produced more own programs and thereby drastically expanded the broadcasting time. In that way the station was able to keep on growing and end 2005 in the green.

Vitaya (magazine)

Vitaya is a women's magazine published in Belgium since 2001. The magazine is owned by De Persgroep.

History and profile

The magazine was started in 2001 with the name evita. The first issue appeared on 9 May 2001. The magazine was acquired by Vlaamse Media Maatschappij Vitaya in 2008 and it was renamed Vitaya the same year. Later it was sold to Sanoma Media Belgium NV and moved its headquarters from Brussels to Mechelen. Sanoma merged its women's magazine Fit & Gezond, launched in 1992, with Vitaya.

Vitaya is published on a monthly basis. The magazine covers topics for women including fashion, lifestyle, cooking, nutrition and health. In May 2015 De Persgroep acquired the magazine.

See also

References

External links