Intel Viiv

Viiv /ˈvaɪv/ was a platform initiative from Intel similar to Intel's Centrino and vPro. Initially (through release 1.7), it was a collection of computer technologies with a particular combination of Intel ingredients to support a "media PC" concept. Intel also provided the Media Server as the core software stack on the PC to support "media" distribution through the home.

Marketing

Until 2007, Viiv was Intel's attempt to become the center of electronic-based home entertainment. Intel was repeating the marketing model for the very successful Centrino platform, which was their first branded platform. The Intel Viiv brand has been "de-emphasized" and comes after the CPU branding, similar to that of "Core 2 with Viiv inside", putting more focus on the CPU.

There will be no additional releases beyond 1.7.1 of the media server product.

Release history

The platform was originally codenamed East Fork and received some press coverage under this name.

Viiv Media Server 1.0 was released on January 5, 2006 during the 2006 Consumer Electronics Show (CES) with initial partner agreements with ESPN, Movielink, T Mobile, TiVo, Yahoo, AOL, Napster, Virgin Records, Gametap, Adobe, Google, DirecTV and Pinnacle. Initially, Viiv is a particular combination of CPU, mainboard chipset, software, Digital Rights Management and network card. It is intended for primary use as an in-home media and desktop platform with the ability to operate as a normal PC or as a hardware media player/centre - running applications, playing DVDs, CDs, MP3, photographs and games as well as subscription-based, DRM-restricted content such as that from LOVEFiLM, Napster and SKY.

This page contains text from Wikipedia, the Free Encyclopedia - https://wn.com/Intel_Viiv

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