List of Charlie and the Chocolate Factory characters
The following is a list of characters in the Roald Dahl children's books Charlie and the Chocolate Factory and Charlie and the Great Glass Elevator, and the former's film adaptations, Willy Wonka & the Chocolate Factory and Charlie and the Chocolate Factory.
Willy Wonka
In the novels and films, Willy Wonka is the eccentric owner of an extremely prosperous chocolate factory. The inciting action of the story occurs when Wonka holds a contest, hiding five Golden Tickets within the wrappers of candy bars, promising their discoverers a tour of his factory and a lifelong supply of his creations. Implications stand in all three versions that he allows four of his five finalists to disgrace themselves, in hope that one does not.
In the book, Wonka is described by Roald Dahl as having a goatee and "marvelously" bright eyes, a high and "flutey" voice, a face "alight of fun and laughter", and quick little jerky movements "like a squirrel". He is enthusiastic, talkative, and friendly, but given to glossing criticisms of himself.