Vertrue Incorporated, headquartered in Norwalk, CT, is a consumer services marketing company. The company again received an "F" from the Better Business Bureau for making unauthorized charges to its customers' credit cards. In 2007 it was acquired by a trio of investment firms, including Rho Ventures. In 2010, Vertrue and two of its subsidiaries were found guilty of defrauding nearly 500,000 of their customers in Iowa.
In the annual report, submitted to the United States Securities and Exchange Commission, in November 2006 the President and Chief Executive Officer of Vertrue is listed as Gary Johnson.
Vertrue have a European division called Adaptive Affinity, based in Edgware UK, and led by Andrew Millet. They have a number of brands in Europe including VP Rewards, Premier Club and highstreetmax.com. In America, one of their brands is MVQ SavingsAce. All of the brands specialise in positive option selling, where customers of other companies, for example Amazon.co.uk or Lastminute.com find that by not un-clicking a box during a transaction they will be signed up and billed for the memberships which is stated in the terms and conditions. The branch agreed to change its sign-up methods in June 2009. Adaptive Affinity Ltd began a process of attempting to force the removal of negative comments from their customers, by posting legal letters to a number of websites in September 2010.
Well if I was a satellite
I'd watch you when you sleep
And if I was an undertow
I'd drag you to the deep
And if I was a prison
I would hide you in my walls
And if I was an angel
I would catch you when you fall
It's such a cold day
Down here in hell
And it's a long way
Long way to heaven
But it's okay
'Cause we're singing with the angels
It's such a cold day
Down here in hell
And it's a long way
Up there to heaven
But it's okay
'Cause we're singing with the angels
And I will give you everything I have
If I had anything at all
And if I was a memory
I'd creep into your mind
And if I was a tourniquet
I'd never let you die
It's such a cold day
Down here in hell
And it's a long way
Long way to heaven
But it's okay
'Cause we're singing with the angels
And it's such a cold day
Down here in hell
And it's a long way
Up there to heaven
But it's okay
'Cause we're singing with the angels
And I would give you everything I had
If I had anything at all
Anything at all
It's such a cold day
Down here in hell
And it's a long way
Long way to heaven
But it's okay
'Cause we're singing with the angels
Anything at all
And it's such a cold day
Down here in hell
And it's a long way
Up there to heaven
But it's okay cause we're singing with the angels
Anything at all
It's such a cold day
Down here in hell
And it's a long way
Long way to heaven
But it's okay
'Cause we're singing with the angels
Anything at all
If I was a hurricane
I'd blow your world apart
All over the world
Winners are cheating
Losers are weeping
Take anything at all
All over the world
Lovers are killing
Suckers are willing