Veeru Potla was born in Piduguralla, Guntur district, Andhra Pradesh into a farmer's family. He completed his secondary & higher education in Piduguralla. Potla's interest in film brought him to Hyderabad, India, where he started his career as a screenwriter. He married a girl from a family with no film experience in Rajahmundry.
Potla has said that he admires directors K.Viswamath & Woody Allen.