Urban Behavior

Urban Behavior is a unisex apparel retailer with 40 stores which sells private label clothing mostly designed out of Los Angeles. Most of the fashions change depending on the current trends, but the focus is on club wear. The chain was founded in 1989 by Arif Noor. The store is mostly popular with teens in the Greater Toronto Area. Urban Behavior's target market are teenage to young adult consumers with focus on affordability. The Urban Behavior retail mix of company-branded fashion, casual clothing and accessories is geared toward both the male and female consumer.

Operations

Urban Behavior had stores located all across Canada, Eastern United States, and the Middle East. All mall based stores operate as unisex locations. The outlet locations in Toronto were divided along male and female clothing lines.

In July 2008, CMT America Corporation, Urban Behavior's corporate parent in the United States, filed for Chapter 11 bankruptcy. Many of the US stores have subsequently been closed. The company has maintained its Canadian stores and continues a wholesale presence in the United States.