Upfront

In the North American television industry, an upfront is a group of gatherings hosted at the start of important advertising sales periods by television network executives, attended by the press and major advertisers. It is so named because of its main purpose, to allow marketers to buy television commercial airtime "up front", or several months before the television season begins.

The first upfront presentation was made by ABC in 1962, in an attempt to find out how advertisers felt about the network's new shows.

In the United States, the major broadcast networks' upfronts occur in New York City during the third week of May, the last full week of that month's sweeps period. The networks announce their fall primetime schedules, including tentative launch dates (i.e., fall or midseason) for new television programming, which may be "picked up" the week before. The programming announcements themselves are usually augmented with clips from the new television series, extravagant musical numbers, comedic scenes, and appearances by network stars, and take place at grand venues such as Lincoln Center, Radio City Music Hall, or Carnegie Hall. It is also the time when it is announced (by virtue of not being on the fall schedule) which shows are canceled for the next season. In recent years, the networks have mostly revealed this information to the public a few days before the actual presentation. Most cable networks present earlier in the spring since they usually program for the summer months; press attention to these announcements is usually much lighter.

Up Front (disambiguation)

Up Front is a card-based wargame.

Up Front may also refer to:

Music

Other uses

Up-Front (EP)

Up-Front is a 12-inch, 45 rpm EP by The Fleshtones released in 1980. It was the band's first EP and predates their first album, Roman Gods. The EP featured the "Action Combo," brothers Gordon and Brian Spaeth on saxophones. The record sleeve was designed by lead singer Peter Zaremba.

Track listing

All songs by Peter Zaremba, except as indicated.

Side one

Side two

Personnel

Up-Front Group

UP-FRONT GROUP Co., Ltd. (株式会社アップフロントグループ, Kabushiki gaisha Appu-Furonto Gurūpu) is a Japanese holding company for various entertainment companies. Its subsidiaries include the talent agency Up-Front Promotion and Up-Front Works, a music production and sales company that manages such record labels as Zetima, Piccolo Town, and Hachama.

Up-Front Promotion

UP-FRONT PROMOTION Co., Ltd. (アップフロントプロモーション), formerly UP-FRONT AGENCY Co., Ltd. (アップフロントエージェンシー), is a talent agency under the umbrella of Up-Front Group.

Female artists

Male artists

Up-Front Works

UP-FRONT WORKS Co., Ltd. (アップフロントワークス) is a record company under the umbrella of Up-Front Group. It specializes in planning, production, and sales of music and video content.