Unstructured Supplementary Service Data

Unstructured Supplementary Service Data (USSD) is a protocol used by GSM cellular telephones to communicate with the service provider's computers. USSD can be used for WAP browsing, prepaid callback service, mobile-money services, location-based content services, menu-based information services, and as part of configuring the phone on the network.

USSD messages are up to 182 alphanumeric characters in length. Unlike Short Message Service (SMS) messages, USSD messages create a real-time connection during a USSD session. The connection remains open, allowing a two-way exchange of a sequence of data. This makes USSD more responsive than services that use SMS.

Uses

When a user sends a message to the phone company network, it is received by a computer dedicated to USSD. The computer's response is sent back to the phone, generally in a basic format that can easily be seen on the phone display. Messages sent over USSD are not defined by any standardization body, so each network operator can implement whatever is most suitable for its customers.