Turo (car rental)

Turo is a peer-to-peer carsharing marketplace. It allows private car-owners to rent out their vehicles via an online interface.

Car owners can set their own prices, and the company takes 25%. The service launched in Boston in summer 2010, in late 2010 it expanded to San Francisco, and in March 2012 it launched nationwide in the US. It has received $52.5M in funding from Canaan Partners, August Capital, Google Ventures, Shasta Ventures, and Trinity Ventures.

The peer-to-peer carsharing concept of Turo was inspired by similar online marketplaces such as Airbnb and eBay. Founder Shelby Clark proposed a peer-to-peer model because "we already have this massive resource in our communities" of underutilized vehicles. He added, "It’s for the community, by the community." The peer-to-peer setup also results in reduced rental costs as compared to car sharing services.

While the company originally focused on short-term, hourly car rentals, over time the company witnessed the vast majority of its growth being driven by longer duration rentals of 1 day or more. In 2013, Turo discontinued support for hourly pricing of car rentals and turned its focus to long duration rentals.

Turo

Turo [ˈturɔ] is a settlement in the administrative district of Gmina Supraśl, within Białystok County, Podlaskie Voivodeship, in north-eastern Poland. It lies approximately 8 kilometres (5 mi) east of Supraśl and 22 km (14 mi) north-east of the regional capital Białystok.

References

Turoš

Turoš is a type of cheese made from cattle's milk. It is a traditional food in the north Croatian region of Međimurje.

Turoš is made by cone-shaping chunks of cottage cheese, with the addition of salt and red paprika. Because it is spiced with red paprika, the cheese is usually light orange or apricot in colour. The height of the cones is usually around 6 centimetres. Upon shaping, the cheese is left to dry in smoke or sunlight over a few days.

The name turoš comes from the homophonous Hungarian word túrós, meaning "of cottage cheese" or "of curd cheese". Túró is the Hungarian noun for both "cottage cheese" and "curd cheese".

External links