Toys "R" Us

Toys"R"Us, Inc. (ToysЯUs) is an American toy and juvenile-products retailer founded in 1948 and headquartered in Wayne, New Jersey. Company's merchandise is sold in 856 Toys "R" Us and Babies "R" Us stores in the United States and Puerto Rico, and in more than 755 international stores and more than 255 licensed stores in 38 countries and jurisdictions.

In addition, it exclusively operates the FAO Schwarz brand. It also operates a portfolio of e-commerce sites including Toysrus.com, Babiesrus.com and FAO.com.

Stores

Company history

Charles Lazarus started Children's Supermart (which would evolve into Toys "R" Us) in Washington, D.C., during the post-war baby boom era in 1948 as a baby-furniture retailer. Its first location was at 2461 18th St. NW, where the nightclub Madam's Organ Blues Bar is located. Lazarus began receiving requests from customers for baby toys. After adding baby toys, he got requests for toys for older children. The focus of the store changed in 1957, and Toys"R"Us was born in Rockville, Maryland. Toys"R"Us was acquired in 1966 by Interstate Department Stores,Inc., owner of the White Front, Topps Chains and Children's Bargain Town USA, a sister toy-store chain to Toys "R" Us in the American Midwest that would later be re-branded as part of the Toys "R" Us chain. The original Toys "R" Us store design from 1969 to 1989 consisted of vertical rainbow stripes and a brown roof with a front entrance and side exit. Some brown-roof locations still exist, although some have been painted different colors or renovated.