Too Pure is a London-based independent record label that was formed in 1990 by Richard Roberts and Paul Cox.
Too Pure started off as a small experimental label and built their reputation by releasing primarily alternative/independent music which they felt was being ignored by the major labels. At its inception the label was largely occupied by the so-called Camden Lurch scene, through its 'Sausage Machine' night in North London (which it documented with its Now That's Disgusting Music (1990) compilation). Faced with increasing money issues, 4AD co-founder Ivo Watts-Russell contributed a cash infusion by purchasing a third of the company. This enabled the label to continue, specifically to release the debut album from PJ Harvey. The label was briefly distributed in the US by American Recordings through Warner Bros. Records during the 1990s.
On 7 July 2008, it was announced on its Web site that Too Pure "is no more" and that "the artists currently on those labels will be released through 4AD," yet it will continue operating its Too Pure Singles Club.
Is something missing in my touch, a tension tugging at my smile?
If there's a right thing to say, I'm sure I missed it by a mile
Swallowed in some detail, heavy in my blood
I wanna hold you close, but I can't lift my arms up
Is there a reason for this distance?
More than the drug that floats my days
A nervous bug in my system, it keeps me edgy and ashamed
I've got a saint, never ever will forgive
That never understood me but still tells me how to live
It fits when I stretch and I stretch because I can
I stretch until I'm sore and then I open up for more
I do it out of habit, not addiction
And if I give it up, clean out my blood
Will I still feel bored and disconnected?
If I do it all for love, will I ever give enough?
''cause you can never be too pure or too connected
You can never be too pure or too connected