Tmall

Tmall.com (Chinese: 天猫; pinyin: Tiānmāo), formerly Taobao Mall, is a Chinese-language website for business-to-consumer (B2C) online retail, spun off from Taobao, operated in the People's Republic of China by Alibaba Group. It is a platform for local Chinese and international businesses to sell brand name goods to consumers in mainland China, Hong Kong, Macau and Taiwan.

History

Tmall.com was first introduced by Taobao in April 2008 as Taobao Mall (simplified Chinese: 淘宝商城; traditional Chinese: 淘寶商城; pinyin: Táobǎo Shāngchéng), a dedicated B2C platform within its consumer e-commerce website.

In November 2010, Taobao Mall launched an independent web domain, tmall.com, to differentiate listings by its merchants, who are either brand owners or authorized distributors, from Taobao’s C2C merchants. Meanwhile, it kicked off a US$30 million advertising campaign to raise brand awareness among consumers. It also announced an enhanced focus on product verticals and improvements in shopping experience.