Theming

Theming refers to "the use of an overarching theme...to create a holistic and integrated spatial organization of a consumer venue." It is also the subject of discourse, discussion, meditation and composition. In an overall sense, theming can be categorized under either experience; what an individual sees and feels in their current ‘themed environment’ or décor; which is utilized to make an individual remember something through the portrayal of the theme, whether it be generic or specific.

The most common purpose of theming is to make an event memorable, though theming can also be a means to create a niche. It can be thought of as a method to narrow down a broad event or aspect. A holiday can be, in a sense, generalized as a theme. Christmas, Easter, Valentine’s Day, Independence Day, are all celebrated themes. In this case, the themes mentioned would be derived from history. However, themes are not limited to just that; many themes come from different cultures and fantasy. A prime example of a fantasy theme would be from the famously known books series called Harry Potter by author J.K. Rowling. By using major aspects of the book in order to create a themed party, one is using a fantasy theme since the books are works of fiction. Nevertheless, theming is not limited solely as a means of characterizing.