The Smart Set was an American literary magazine that ran from March 1900 to 1930 and was founded by Colonel William d'Alton Mann. During its heyday under the editorship of H. L. Mencken and George Jean Nathan, The Smart Set offered many up-and-coming authors their start and gave them access to a relatively large audience.
In creating The Smart Set, Mann initially sought to offer a cultural counterpart to his Town Topics, a preceding gossip magazine which he used for political and social gain among New York City's elite, which would include works "by, for and about 'The Four Hundred'”. With The Smart Set, Mann wanted to provide sophisticated content that would reinforce the social values of New York’s social elite and gave it the subtitle "The Magazine of Cleverness." He published the first issue of The Smart Set on March 10, 1900, under the editorship of Arthur Grissom, who also worked at Town Topics. As editor, Grissom created the formula of the magazine that would remain intact throughout the greater part of its existence: 160 pages containing a novelette, a short play, several poems, and several witticisms to fill blank space. Grissom died of typhoid fever a year later, and Marvin Dana took over as editor beginning a series of managerial turnovers that would define the characteristic evolution of magazine until its termination. Dana remained as editor until 1904 when he left The Smart Set to work in newspapers.
The Smart Set (1928) is a silent film released by Metro-Goldwyn-Mayer, directed by Jack Conway, and starring William Haines, Jack Holt, and Alice Day.
A self-centered polo player (Haines) has to redeem himself after he is kicked off the U.S. team.