Coordinates: 52°42′00″N 2°31′12″W / 52.69997°N 2.519917°W / 52.69997; -2.519917
The Severn was a local commercial station serving north & central Shropshire and the Telford & Wrekin area. The station was owned by MNA Broadcasting but was sold to UTV Media and merged on Monday 26 March 2012 with The Wyre and 107.7 The Wolf to form Signal 107, a station serving the Wolverhampton, Shropshire and north Worcestershire area.
The Shrewsbury and Oswestry radio stations launched at 7am on Monday 18 September 2006 with the first song played being "Seven Days" by Sting. The first voices on air were Will Tudor, (former Beacon FM Shropshire breakfast presenter) on 106.5 The Severn (Shrewsbury) and Ben Day on 107.1 The Severn (Oswestry). The Program Director for the station as well as the MNA Broadcasting group was Pete Wagstaff, (former Beacon Radio program director). The station as a result when launched featured many Beacon Radio names including Stuart Hickman and Alan Nicklin.
Blood runs thick and blood runs fast
So is the information, so is the information
I accept the humble tribute
I am one of the few, one of the few
Spin the wheels of my extensions
I Keep the wires cool, keep the wires cool
Keep the good old fire burning
I keep providing fuel, keep providing fuel
There’s no way to step backwards
from the place I stand, from the place I stand
I say keep the fire burning
Satisfy the souvereign, please the souvereign
The souvereigns right of sympathy
the nobles luxury, the nobles luxury
full of compassion and gratitude
I’ll take pity on you, do your duty by me
With the steam and combustioun,
with the oil and rock, with the oil and rock
keep the good old fire burning,
I keep the mineshafts busy to replenisch the stock
There’s no way to step backwards
from the place I stand, from the place I stand
I keep the fire burning
Satisfy the souvereign, please the souvereign
All dimensions overflowed, ready for ascending higher
With a hammer and a pick and drill and high tension wires,
with the safety valves, dry steam and fumes within,
support your support your souvereign, keep the fire burning
There’s no way to step backwards
from the place I stand, from the place I stand
I keep the fire burning
Satisfy the souvereign, please the souvereign
(babbles something)
Blood runs thick and blood runs fast
So is the information, so is the information
I accept the humble tribute
I am one of the few, one of the few
Spin the wheels of my extensions
I Keep the wires cool, keep the wires cool
Keep the good old fire burning
I keep providing fuel, keep providing fuel
There’s no way to step backwards
from the place I stand, from the place I stand
I keep the fire burning