The Persuasionists

The Persuasionists is a sitcom broadcast on BBC Two set in the world of advertising starring Iain Lee, Simon Farnaby, Adam Buxton, Jarred Christmas and Daisy Haggard, and featuring Natalie Gumede (amongst others). It was the sitcom writing debut for Jonathan Thake, best known until then for ‘the slag of all snacks’ campaign for Pot Noodle. The Persuasionists premiered on Wednesday 13 January 2010.

Bwark Productions (creators of The Inbetweeners) produced the series, Iain Morris and Damon Beesley were the executive producers and Tristram Shapeero directed. Andrew Collins acted as script editor.

Synopsis

The sitcom focuses on the lives of five overpaid and underworked employees at fictional advertising agency HHH&H.

The uncontrollable urge-bag Keaton (Simon Farnaby) peruses the workplace for new conquests – everyone he hasn’t already had. "Billy" (Iain Lee as himself), the intelligent underachiever, indulges in his role as the office menace. Spoilt neurotic Emma (Daisy Haggard) would like to break the glass ceiling, but only if it doesn’t damage her lovely hair. Boss Clive (Jarred Christmas), the most Australian man on the planet, exults in his position as the ridiculous manager. The hopeless, witless and feckless Greg (Adam Buxton) is the eager Account Director desperately aspiring to be as ambitious and amoral as his colleagues.