The Oatmeal

The Oatmeal is a comics and articles website created in 2009 by cartoonist Matthew Inman (born September 24, 1982), who uses the comic's name as his nickname. The website features comics drawn by Inman, quizzes, and occasional articles. Inman lives in the Fremont area of Seattle, Washington, United States, and his second published collection is How to Tell if Your Cat is Plotting to Kill You.

By 2010, the Oatmeal got more than four million unique visitors a month. In 2012, its annual revenue was around $500,000, 75% from merchandising and the rest from advertising.

Website

The information found in the Oatmeal’s comics is researched by Inman. One comic typically takes Inman seven to eight working hours spread across three days. The comics cover an eclectic range of topics, including zombies, cats, horse care, and English grammar, with titles such as “What it's like to own an Apple product”, “What your email address says about your computer skills”, “How the male angler fish gets completely screwed”, “8 websites you need to stop building”, “How to name a volcano”, “15-ish things worth knowing about coffee” and “How a web design goes straight to hell.”