The Kluger Agency
The Kluger Agency (TKA) is an advertising agency with a focus on product placement within the music industry. The agency represents over sixty brands, partnering them with artists in the music industry.
History
The agency was founded in late 2007 or early 2008 by (then 22-year-old) Adam Kluger . He is known for placing the advertisement of products within the medium of popular music.
An advertisement for Plenty of Fish in 2010 Lady Gaga/Beyoncé Knowles video "Telephone" yielded a 20% increase in traffic to the site in the month following the song's release. Plenty of Fish has also placed paid promotions in Jason Derulo’s “Ridin' Solo” and Akon/Flo Rida’s “Available”, according to a Forbes magazine blog which estimates placement deals bring in $10 million a year for Kluger as its cut of revenue from "roughly 100 videos and five or six songs per year".BusinessWeek estimates advertisers pay $40,000 to $250,000 per placement, of which Kluger retains up to 23%. Placing a brand into the song's lyrics may cost a half-million dollars or more.
Podcasts:
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by Tankard
The Agency
by: TankardWe pull the rating trigger
From "triple A" to "C"
The fall of nations is
Not our problem, honestly!
We have the power to rule your deals
Control financial markets
Demigods of bankruptcy
In corporate bonds we trust
Fetishists of the stock exchange
Our verdict you should fear!
Those credit ratings will downgrade truth
Most nations trapped in a spiral doom
Enter the agency
FREEZE! CRA!
Enter the agency
Profit! And no risk for us
Enter the agency
FREEZE! CRA!
Enter the agency
Profit! And no risk for us
We pull the rating trigger
From "triple A" to "C"
The fall of nations is
Not our problem, honestly!
Chieftains of Wall Street you shall obey
While we construct inflation
Governments can only pray
In conference rooms we meet
Secrecy for companies
Brokers, Dealers, loans'n'moans
Those credit ratings will downgrade truth
Most nations trapped in a spiral-doom
Enter the agency
FREEZE! CRA!
Enter the agency
Profit! And no risk for us
Enter the agency
FREEZE! CRA!
Enter the agency
Profit! And no risk for us
You think we need a watchdog?
What for? It's just a game
Miscalculations
Worldwide crisis, money-made
You think we need a watchdog?
What for? It's just a game
Miscalculations
Worldwide crisis, money-made
Enter the agency
FREEZE! CRA!
Enter the agency
Profit! And no risk for us
Enter the agency
FREEZE! CRA!
Enter the agency