Terroir (French pronunciation: [tɛʁwaʁ] from terre, "land") is the set of all environmental factors that affect a crop's epigenetic qualities, when the crop is grown in a specific habitat. Collectively, these environmental characteristics are said to have a character; terroir also refers to this character.
Some artisanal crops for which terroir is studied include wine, coffee, tobacco, chocolate, chili peppers, hops, agave (for making tequila and mezcal), tomatoes, heritage wheat, maple syrup, tea, and cannabis.
Terroir is the basis of the French wine appellation d'origine contrôlée (AOC) system, which is a model for wine appellation and regulation in France and around the world. The AOC system presumes that the land from which the grapes are grown imparts a unique quality that is specific to that growing site (the plants' habitat). The extent of terroir's significance is deliberated in the wine industry.
TERROIR is an Australian Architecture firm. TERROIR was founded simultaneously in Hobart and Sydney in 1998 by Professor Richard Blythe (Hobart / Melbourne), Gerard Reinmuth (Sydney) and Scott Balmforth (Hobart). Director Richard Blythe is a Professor in Architecture and Head of School of Architecture and Design at RMIT.
TERROIR’s most notable works include Peppermint Bay, Tasmania, Australia (2002) a tourism venture on the D'Entrecasteaux Channel; the redevelopment of 88-89 George St, The Rocks, Sydney, Australia which was the first State heritage building to be awarded a 5 star Green Star rating; Commonwealth Place Kiosks, Canberra, featured on the cover of the Architectural Review Australia no. 105.; and the Burnie Makers' Workshop in Burnie, Tasmania, featured on the cover of Architectural Review Australia no.114 and in the online journal Australian Design Review.
In August 2007 DAB Documents, University of Technology Sydney (UTS) published Terroir: Cosmopolitan Ground, edited by Balmforth and Reinmuth.
Don't quit your day job
Corporate-crybaby
A bit wiser and a whole lot older, feelin' bolder
Suckin' up to the last stockholder with a
Golden parachute slung over your shoulder
Jacked-up-B-boy
Another fool got stuck in the whirlpool
Lookin' for a fast break, not enough cake to go 'round
Another brother goes down, and he's out of the gene pool
Media-pimp
Day after day, night after night if the money is right
The campaign goes on to make right seem wrong
With computer animation and a hip-hop song
Land of opportunity, this is the
Stop
Don't quit your day job
Cowboy-politician
Suckin' up to the aristocracy
Not even sure if you like democracy
Tryin' to establish an american royalty, a personal dynasty
Priests-of-the-airwaves
Let the buyer beware, it's a jungle out there
So buy my advice and don't think twice
Then me and your money will go someplace sunny
Celebrity-stud-monkey
Kiss and tell, got a book to sell
'Cause you don't excel or do anything well
Since you slipped past thirty, better keep the sex dirty
Mo' money, mo' money, mo' money