Telmar

Telmar is a country in the fictional world of Narnia created by the British author C. S. Lewis for his series of books which compose The Chronicles of Narnia. The Telmarines are prominent in the book Prince Caspian, the second book published in the series. The name may have been inspired by the Greek tele-, meaning far, and the Latin mare, sea, since the Telmarines arrived from a distant sea. Another potential explanation suggests that the name Telmar is the product of Spanish del mar, meaning from/of the sea. This would coincide with the Telmarines' origin as pirates from a sea in our world. It is also possible that, as Lewis was a classicist, Telmar blends Tellus, Latin for Earth, and mare; the Telmarines were once comfortable with the sea and shore but fear the woods.

According to an independently circulated timeline conceived by Lewis, Calormen extended west into Telmar some three centuries after the world was first created. However, after only two years, the men in Telmar behaved so wickedly that Aslan turned them into dumb beasts. After this, the area was unpopulated by men until the arrival some centuries later of pirates from our own world through a rare gateway between the worlds. The descendants of these pirates, the Telmarines, would invade Narnia many generations later, suppressing the land's native inhabitants and leading up to the events of Prince Caspian.

Telmar (company)

Telmar, a global media advertising software company, provides all media reach and frequency, crosstabbing, segmentation, revenue management, ROI, digital and data management software and services. The company was founded in 1968. Headquartered in New York City, Telmar has additional offices in 12 countries.

Company History

Early days

In 1968, at age 29, Stanley Federman left Young & Rubicam and founded Telmar. Telmar was the first independent supplier of computerized media information services for the advertising industry. Telmar offered computer analyses of media performance, costs, selection and scheduling.

Telmar’s clients entered data into an acoustic data coupler which allowed the data to then be transmitted to Telmar’s computers through phone lines using a Teletype.

Telmar introduced the first PC-based media planning software in 1983 and launched the Web based media planning system, e-Telmar, in 1998. Telmar was appointed IBM’s first Value Added Dealer for PC in 1983 and made its systems on the IBM PC with MRI and Simmons data available for clients who bought the data from MRI and Simmons. Telmar filed a lawsuit to seek an injunction against MRI and Simmons to prevent the companies from offering their data via PC based systems and limiting Telmar's offering.