Telemetry (company)
Telemetry is an independent online advertising security and optimization firm, with offices in London and New York City.
History
Telemetry was founded in 2009 by Anthony Rushton, Russell Irwin and Beau Chesluk. Rushton previously worked as a media planner, and Irwin and Chesluk were software developers, having created the 1997 video game GoldenEye 007. The three have been collaborating since 2001, when they began creating branded online video games under the name JailDog. They launched the online TV station WeDigTV in 2007, winning a 2008 International Interactive Emmy Award for Best International Interactive TV Network. In order to get Telemetry off the ground, Rushton, Irwin and Chesluk each invested £10,000 of their own money. Within two years of its launch, the company was showing yearly revenues of £24 million with adjusted profits of £5 million, and was valued at £175 million.
Telemetry's system was initially developed exclusively for video, embedding code into an online video to record click-through and mouse activity in real-time. In 2012, the company expanded into display and other forms of online advertising.