Telemetry

Telemetry is an automated communications process by which measurements are made and other data collected at remote or inaccessible points and transmitted to receiving equipment for monitoring. The word is derived from Greek roots: tele = remote, and metron = measure. Systems that need external instructions and data to operate require the counterpart of telemetry, telecommand.

Although the term commonly refers to wireless data transfer mechanisms (e.g., using radio, ultrasonic, or infrared systems), it also encompasses data transferred over other media such as a telephone or computer network, optical link or other wired communications like phase line carriers. Many modern telemetry systems take advantage of the low cost and ubiquity of GSM networks by using SMS to receive and transmit telemetry data.

A telemeter is a device used to remotely measure any quantity. It consists of a sensor, a transmission path, and a display, recording, or control device. Telemeters are the physical devices used in telemetry. Electronic devices are widely used in telemetry and can be wireless or hard-wired, analog or digital. Other technologies are also possible, such as mechanical, hydraulic and optical.

Telemetry (company)

Telemetry is an independent online advertising security and optimization firm, with offices in London and New York City.

History

Telemetry was founded in 2009 by Anthony Rushton, Russell Irwin and Beau Chesluk. Rushton previously worked as a media planner, and Irwin and Chesluk were software developers, having created the 1997 video game GoldenEye 007. The three have been collaborating since 2001, when they began creating branded online video games under the name JailDog. They launched the online TV station WeDigTV in 2007, winning a 2008 International Interactive Emmy Award for Best International Interactive TV Network. In order to get Telemetry off the ground, Rushton, Irwin and Chesluk each invested £10,000 of their own money. Within two years of its launch, the company was showing yearly revenues of £24 million with adjusted profits of £5 million, and was valued at £175 million.

Telemetry's system was initially developed exclusively for video, embedding code into an online video to record click-through and mouse activity in real-time. In 2012, the company expanded into display and other forms of online advertising.

Heavy Hitters (comics)

Heavy Hitters is a fictional superhero team in the Marvel Comics universe. The group of heroes first appears as the official Nevada Fifty State Initiative team and was created by Christos Gage and Stefano Caselli.

Fictional history

After having dealt with a Skrull infiltrator on the Desert Stars Initiative team, 3-D Man and the Skrull Kill Krew travel to Nevada along with Desert Stars member Komodo. There, they kill a Skrull that had infiltrated the Heavy Hitters team as an unnamed member. Hardball leaves with these heroes to deal with the Skrulls on the other teams. Hardball later betrays and quits the team, and becomes a leader of HYDRA.

After Norman Osborn assumes control of the Initiative, he places Prodigy in charge of the Heavy Hitters, and transfers Gravity to the Great Lakes Avengers. The criminal Boomerang is added to the team, using the name "Outback". When Nonstop tries to quit and escapes, the other team members chase her and capture her. When a news crew arrives, Outback attempts to frame Nonstop as a thief. Prodigy reveals "Outback" as Boomerang and punches him out, declaring that the Heavy Hitters are seceding from the Fifty State Intitiative. The team waits for Osborn's repraisal out in the open, intending for the fight to be caught on camera. Force of Nature attack the team, and are soon joined by the U-Foes, Freedom Force, members of the Shadow Initiative, and some members of the Hood's army. The Initiative members then ganged up on Prodigy while Telemetry and Nonstop capture footage of the combat and upload it to YouTube. With the help of the Avengers Resistance, Nonstop and Telemetry leave the country to go into hiding, taking Debrii with them.