Tazo
Tazo Tea Company is a tea & herbal tea manufacturer and distributor founded in Portland, Oregon, now a division of Starbucks based in Kent, Washington.
History
Tazo (/tɑːˈzoʊ/) Tea was founded in 1994 by Steven Smith. The manufacturing and distribution was maintained by North American Tea & Coffee, a Canadian-based food manufacturing company.
Tazo approached Starbucks CEO Howard Schultz in 1998, seeking further investment partners. The company was purchased by Starbucks in 1999 for $8.1 million.
Starbucks opened the first Tazo-branded tea shop in November 2012. It closed a year later and was converted into a Teavana store.
Marketing
The company uses "New Age"-style marketing and product labeling. For example, every box of tea was once labeled as "blessed by a certified tea shaman" and an original tag line was "The Reincarnation of Tea."
Until 2013, the logo used the Exocet typeface, slightly modified. For example, the T in Tazo was changed for readability purposes in 2006 by sliding the cross-piece toward the top of the letter.
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7 Days, 7 Weeks
by: DeusSister love, why don't you break it up?
You got to let someone look into your heart
Sister love, how do you keep it up?
If you don't let no-one look into your heart
As a kid, you couldn't live it up
You were so serious but always so smart
As a kid, you couldn't keep it up
And we were never close, so much apart
Here comes the sun smiling
How long have you been blue?
There'd ever be a time for us to recapture
All the time we lose
There was a time when you were being so proud
Could have been anythin' that you aspired
There was a time when you were never around
When somethin' good happened, somethin' good happened right
So sister love, I'll help you off the ground
You got to let someone look into your heart
You got to turn this situation around
You got to turn this, turn it around
Here comes the sun smiling
How long have you been blue?
There'd ever be a time for us to recapture
All the time we lose
'Cause it's plain to see
A storm is not the weather
And I'm telling you girl
You'll look at them and smile
I'm telling you girl
You'll look at them and smile
7 days you should be givin' yourself
All your belongings, all that you treasure
7 weeks you think of nobody else
Is this what you want, is this what you are?
How did it come this far?
Here comes the sun smilin'
The only thing that's true
There'd ever be a time for us to recapture
All the time we lose
'Cause it's plain to see
A storm is not the weather
And I'm telling you girl
You'll look at them and smile
And I'm telling you girl
You'll look at them and smile
And I'm telling you girl
You'll look at them and smile
And I'm telling you girl