Target (magazine)

Target was a popular Indian children's magazine that was published monthly in English from 1979 to 1995. It featured a mix of reader contributions, stories from regular writers, do-it-yourself articles and several popular comic strips.

History

In September 1979, Rosalind Wilson (1942–1992), a British expatriate educationist settled in Delhi started Target and became its founder-editor. Target was owned by Living Media, who also own the India Today Group. After Rosalind Wilson's death in 1992, the magazine's publication continued under Amena Jayal with its successful formula of stories and illustrations.

In 1995, in a move to target a larger age group, India Today Group wound up Target to start Teens Today magazine. This move was a failure, because, with its emphasis on fashion and urban life, Teens Today did not have the wide appeal of the unpretentious Target. Teens Today was edited by Target old-timer Vatsala Kaul.

Content

Target's outstanding production values as well as the quality of cartoonists and writers on its editorial board made it stand out from other contemporary Indian children's magazines like Tinkle, Champak and Chandamama.