Test market

A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. The criteria used to judge the acceptability of a test market region or group include:

  • a population that is demographically similar to the proposed target market; and
  • relative isolation from densely populated media markets so that advertising to the test audience can be efficient and economical.

    • Practical use

    The test market ideally aims to duplicate "everything" - promotion and distribution as well as "product" - on a smaller scale. The technique replicates, typically in one area, what is planned to occur in a national launch; and the results are very carefully monitored, so that they can be extrapolated to projected national results. The area may be any one of the following:

  • Television area
  • Internet online test
  • Test town
  • Residential neighborhood
  • Test site

    • A number of decisions have to be taken about any test market:

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    This page contains text from Wikipedia, the Free Encyclopedia - https://wn.com/Test_market

    Test match (rugby league)

    A Test match in rugby league football is a representative match between teams representing members of the Rugby League International Federation.

    The definition of a Test match differs from that of an international match. An international match can be played "between senior/open age or restricted age-level teams from different countries".

    As in test cricket, a rugby league Test match is a "test of strength and competency" between the sides involved, both fielding their strongest possible teams. A test cap may be awarded by a team's governing body to the players participating in the match.

    Recognition

    Members of the international governing body can make their own recognition of a match as having test status. It is possible for a match to be considered a test by one side but not the other. Matches may also be given test status retrospectively by their governing bodies.

    A notable instance of a different in opinions of the status of past matches is a consequence of the Super League war. The Australian Rugby League does not recognise the games played in 1997 by the Australian Super League side against Great Britain and New Zealand. The three sides were representing members of the Super League International Board, the ARL's rival. The five matches (two against New Zealand and three against Great Britain) are recognised by the Rugby League International Federation, Rugby Football League and New Zealand Rugby League as tests. There have been calls for the Super League Tests to be included in the ARL's records but ARL Chief Executive Geoff Carr said in 2010, "All historians, and the NRL, agree this is the way it should be treated". ARL historian David Middleton has stated that those players who joined Super League did so in the knowledge that they were forfeiting their chance of representing the established national team.

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    This page contains text from Wikipedia, the Free Encyclopedia - https://wn.com/Test_match_(rugby_league)

    Test (group)

    Test is a free jazz cooperative.

    Members

  • Tom Bruno: (drums)
  • Daniel Carter: (saxophones)
  • Matt Heyner: (double bass)
  • Sabir Mateen: (saxophones)

    • References

  • Shane “Goofy” Bellson. "Tom Bruno (1932-2012)". Retrieved 2013-03-20. 


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    This page contains text from Wikipedia, the Free Encyclopedia - https://wn.com/Test_(group)

    Podcasts:

    Test

    ALBUMS

    Oxygène, Volume 3

    Released 2011

    Départements (Best of Départements)

    Released 2009

    Chargé

    Released 2009

    Département 75

    Released 2008

    Test

    ALBUMS

    Blackmarket Presents Drum & Bass

    Released 2000

    DJ-Kicks: Kemistry & Storm

    Released 1999

    Test

    ALBUMS

    Retro Arena, Volume 4

    Released 2002

    Mixmag Live! The Dogs

    Released 1999

    DJ-Kicks: Kemistry & Storm

    Released 1999

    3000 Ohm!

    Released 1992

    Move The House 5

    Released 1992

    Serious Beats, Volume 5

    Released 1992

    Test

    ALBUMS

    The Movie

    Released 2013

    Test

    ALBUMS

    Milk In My Language

    Released 2002

    TEST

    ALBUMS

    • TEST released: 1999

    TEST

    Released 1999

    Test

    ALBUMS

    Test

    ALBUMS

    • Test released: 1992

    Test

    Released 1992
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    Test

    by: Hard-ons

    It's allright
    You got an attitude
    You gotta state your mind here
    Tell me what about you?
    (repeat)
    (chorus)
    Take me down
    Show me what's mine
    I get upset
    The jury so tired
    It's allright
    You got an attitude
    You don't look to the other side
    Still what about you?




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