Swimblack
Swimblack (also written as Swim Black) is a 1998 advertisement for Guinness-brand draught stout which was broadcast in the United Kingdom. It is the first in the Good things come to those who wait advertising campaign created by Abbott Mead Vickers BBDO who had won the Guinness account from Ogilvy & Mather in January 1998. The centrepiece of the Swimblack campaign is a 60-second television and cinema commercial written by Tom Carty, art directed by Walter Campbell and directed by Jonathan Glazer, which depicted an aging local sports hero's annual swimming race from an offshore buoy to his brother's seafront pub against the "clock" of pint of Guinness being "correctly" poured at the bar. The ad was shot in the remote Italian village of Monopoli and used local villagers for the crowd scenes. The aims of the campaign were to promote Guinness in general, to turn around the negative consumer opinion of the length of time required to correctly pour a pint of Guinness from the tap, usually quoted as 119.5 seconds, and to encourage bartenders to take the time to do so.
Podcasts:
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Symbolic
by: Voodoo Glow SkullsS is for the sickness we create with each other
Why is for the time that's spent with your brothers
Me I'm contemplating
All the looks in the yes
Beating down the doors
With no place to hide
Only living witness to what I fell inside
Looking past the last laugh
With no reason to cry
When you're from the outside
You've got to stay high
Could it make a difference
That's why you try
Easy come easy go
There's no in between
You're better off realizing
Do your own thing
Do this do that
They wan't you to sing
Gotta hold my own
Don't live out their dream
Stand up beaten down
Strictly for your soul
You pave the way
They want control
Understand pay the man
It's not what it seems
Before you know it
You lose everything
Have you heard the one about the world coming down
I try to make it easy
Try and stay down
What does it mean
Where does it go
Try to make it easy or my minds going to blow
Do you get lost in reality
You've got to realize
It can't change me
This way that way
How does it go
It's got me thinking
Does it mean anything