Surfer (advertisement)

Surfer is a critically acclaimed integrated advertising campaign launched in 1999 by Diageo to promote Guinness-brand draught stout in the United Kingdom. The cornerstone of the campaign is a television commercial, originally 60 seconds long, which centred on a Polynesian surfer successfully taking on a gigantic wave. Shot in Hawaii over a nine-day period and directed by Jonathan Glazer, the piece went on to win more awards than any other commercial in 1999 (Clio Awards,D&AD Awards, Cannes Lions), and in 2002 was voted the "Best ad of all time" in a poll conducted by Channel 4 and The Sunday Times.

The plot centers on a group of surfers, waiting for the perfect wave. As it arrives, the crashing 'white horses' turn into actual horses. One by one, a surfer 'crashes out', leaving only one, who manages to conquer the wave. The others join him as they celebrate on the shore.

The advert was inspired by Walter Crane's 1893 painting "Neptune's Horses". The text also draws inspiration from Herman Melville's novel Moby Dick, including the line "Ahab says, 'I don't care who you are, here's to your dream.'" (which does not actually appear in the novel).

Surfing

Surfing is a surface water sport in which the wave rider, referred to as a surfer, rides on the forward or deep face of a moving wave, which is usually carrying the surfer towards the shore. Waves suitable for surfing are primarily found in the ocean, but can also be found in lakes or in rivers in the form of a standing wave or tidal bore. However, surfers can also utilize artificial waves such as those from boat wakes and the waves created in artificial wave pools.

The term surfing refers to the act of riding a wave, regardless of whether the wave is ridden with a board or without a board, and regardless of the stance used (goofy or regular stance). The native peoples of the Pacific, for instance, surfed waves on alaia, paipo, and other such craft, and did so on their belly and knees. The actual modern-day definition of surfing, however, most often refers to a surfer riding a wave standing up on a surfboard; this is also referred to as stand-up surfing.

Another prominent form of surfing is body boarding, when a surfer rides a wave on a bodyboard, either lying on their belly, drop knee, or sometimes even standing up on a body board. Other types of surfing include knee boarding, surf matting (riding inflatable mats), and using foils. Body surfing, where the wave is surfed without a board, using the surfer's own body to catch and ride the wave, is very common and is considered by some to be the purest form of surfing.

Surfer (disambiguation)

A surfer takes part in the sport of surfing.

Surfer may also refer to:

See also

Surfer (EP)

Surfer is a 2001 EP by NOFX.

The record was released on Fat Mike's record label, Fat Wreck Chords. The methodology for writing and recording the songs was much the same as the band's Fuck the Kids EP. Fat Mike wrote all of the songs in a limited amount of time, claiming to have only given himself ten minutes to finish each one, and did not teach the songs to the rest of the band until the day of recording. The EP was recorded in two full-day sessions, making it one of the band's fastest-completed EP or album recording, second to Fuck the Kids which was recorded and mixed in a day and a half.

The EP was later included on the second disc of 45 or 46 Songs That Weren't Good Enough to Go on Our Other Records, but with one track omitted ("Three Shits to the Wind") in order to preserve something unique about the original 7" release.

The album cover and lyric sheet was inspired by Bad Religion's 1988 record Suffer. Another reference to Suffer is etched into the vinyl: "THE MASSES OF HUMANITY HAVE ALWAYS HAD TO SURF," as opposed to ""THE MASSES OF HUMANITY HAVE ALWAYS HAD TO SUFFER" which is etched on the Bad Religion album. The artwork of the lyrics being written on a wall was also replicated for Surfer.