Superfood

Superfood is a marketing term used to describe foods with supposed health benefits.

The superfood term is not in common use by dietitians and nutrition scientists, many of whom dispute that particular foods have the health benefits often claimed by advocates of particular superfoods.

Definition

The Macmillan Dictionary defines 'superfood' as a food that is considered to be very good for your health and that may even help some medical conditions. The Oxford Dictionary definition states a superfood is “a nutrient-rich food considered to be especially beneficial for health and well-being”.

The group Cancer Research UK says, "the term 'superfood' is really just a marketing tool, with little scientific basis to it". Another source defines superfood as "a non-medical term popularised in the media to refer to foods that can have health-promoting properties such as reducing one's risk of disease or improving any aspect of physical or emotional health. So-called superfoods may have an unusually high content of antioxidants, vitamins or other nutrients."

Superfruit (web show)

Superfruit (often stylized as SUP3RFRUIT) is a comedy web show on YouTube hosted by best friends Mitch Grassi and Scott Hoying, who are best known as members of the a cappella group Pentatonix. While mainly focused on humor, the show also sometimes features vocal performances by Grassi and Hoying. The channel currently has over 1.8 million subscribers and well over 177 million views.

Formation

According to Grassi, "[Scott and I] were at IHOP one day and both discussed how we wanted to individually start [YouTube] channels. [Then] we were [like, 'Why don't we just do it together?']" According to Scott, the name Superfruit "came from Mitch's random mind". The first Superfruit video was released on August 13, 2013.

Video Content

Superfruit consists mainly of vlogs about the duo's daily lives and various casual games and competitions, but the channel also features a number of musical projects. Most videos feature just Hoying and Grassi, however several include other artists or guests.