Esquire Network

Esquire Network (also abbreviated EsqTV) is an American digital cable and satellite television network that is owned as a joint venture between NBCUniversal and Hearst Corporation (both owning 50%). The network airs programs aimed at a metrosexual audience centering on travel, cooking and fashion as well as non-sports related male programming.

Originating as Style Network until its relaunch on September 23, 2013, the channel is available to approximately 70.3 million pay television households (60.4% of households with television) in the United States as of February 2015. At its relaunch as Esquire Network, it was estimated that the network was available in 75 million homes, but Nielsen ratings "[were] unable to provide estimates for the number of actual viewers for those weeks because ratings were too low to meet its "minimum-reporting standard".

History

Style Network

The channel was originally launched as the Style Network (although on-air promotions typically referred to it as simply "Style") on October 1, 1998, serving as a spin-off of E!. It was intended to leverage E!'s coverage of fashion and to provide an expanded venue for shows such as Fashion Emergency. The network focused on fashion, design, interior decoration and urban lifestyle-related programming. Style provided coverage of events like Fashion Week in New York City and showcased various designers. Early programming included: The Look For Less, Shabby Chic with Rachel Ashwell, Glow: The Beauty Show, Vogue Takes..., Stylemaker, Model, Runway, Dining With Style, and Homes With Style. Around 2003, the channel began airing a variety of "makeover" shows. The home makeover show Clean House lasted for ten seasons on the network; How Do I Look? lasted eight seasons.