Stuff (magazine)

Stuff is a British men's magazine featuring reviews of consumer electronics and previews of future technology. International editions such as previously published in the United States include other articles of interest to a predominantly male audience.

History

Stuff was first published in Britain in November 1996 by Dennis Publishing. A bi-monthly title, it followed the success of magazines such as FHM and Loaded in being pitched toward a young, male audience, with a focus on consumer goods and electronics. Facing declining circulation, its focus became more lifestyle orientated in 1998, before Dennis announced ceasement of publication in December that year. Rival publishing group Haymarket bought the title in January 1999, taking over publication from the issue dated February 1999 and refocusing the magazine to consumer electronics. Dennis retained publication rights to the title in the Americas, launching a US edition of the magazine based on a technology section originating in its other popular men's title, Maxim, in the same year, whilst Haymarket took ownership of the Stuff brand in all other territories.