Red Digital Cinema Camera Company
The Red Digital Cinema Camera Company is an American company that manufactures professional-grade digital cinematography and photography tools. Red cameras support raw recording of stills and video, in the case of the RED Epic-M up to 6K resolution.
The company’s headquarters are in Irvine, California, with studios in Hollywood. It has offices in London, Berlin, and Mumbai—and various authorized resellers and service centers around the world. Red also has retail stores in Hollywood and New York.
History
Red Digital Cinema was founded in 2005 by Jim Jannard, who had previously founded Oakley. The company started with a small group of entrepreneurs in a warehouse who wanted to build affordable, high-end digital video cameras and believed that 4K video was the future of digital image capture.
At the 2006 NAB show, Jannard announced that Red would build a 4K digital cinema camera and began taking pre-orders. More than one thousand people put down a refundable deposit, and Red began work to fulfill the orders.
