Source (magazine)

Source magazine is a free bi-monthly magazine published by the John Brown Group on behalf of Greenbee, John Lewis, and Waitrose, all three of which are owned by the John Lewis Partnership, with articles covering interior design, beauty, the arts, travel, finance, and lifestyle.

Conception

Source magazine was launched in Autumn 2006, around the time the John Lewis Partnership launched Greenbee, its new direct services company, providing selected services, from insurance to ticket sales and internet service. Source was thus conceived, as well as being a source of entertainment and information, to introduce customers to the Greenbee services (helping to make it a household name), and to reinforce the relationship between the John Lewis Partnership and its customers. It comes from the same stable as Waitrose Food Illustrated, a magazine published for 10 years.

Target audience

Source is intended to appeal to typical John Lewis and Waitrose customers, that is, predominantly upper middle class and middle class (A, B, and to some extent C1) older people. As such, returning advertisers include Prada, Lancôme, Samsung, AEG, and Panasonic. In order to appeal to younger customers, Source has undergone slight changes to give it a more modern look, including changing the font on the spine from serif to sans-serif, and writing the issue numbers in numeric format rather than text.

The Source (magazine)

The Source is a United States-based monthly full-color magazine covering hip-hop music, politics, and culture, founded in 1988. It is the world's longest running rap periodical, being founded as a newsletter in 1988.

History

The Source was originally started by two Harvard University students in Cambridge, Massachusetts, Jonathan Shecter and David Mays. They decided to hire their college friends James Bernard (as senior editor) and Ed Young (as associate publisher), and the four men immediately became shareholders in the ownership of the magazine. At the time, Mays handled duties as the publisher for the magazine, and Shecter was the editor-in-chief. The magazine's offices were moved from Massachusetts to New York City in 1990, a move that was made with the intention to expand the magazine into a mainstream market publication.

The magazine's annual awards show, known as The Source Awards, honors both hip-hop and R&B performers for their contributions to hip-hop. The Lifetime Achievement Award is the highest award given to an emcee who has contributed his/her time to succeeding in the hip-hop music industry. The Source also releases a compilation album of hip-hop hits. The magazine expanded overseas with a French-language version, alongside The Source Latino and The Source Israel magazine franchises. The company invested in mobile phones and ringtones under The Source Mobile Channel moniker, in which subscribers are offered their favorite choice of hip-hop ringtones. The Source also invested in its own urban clothing apparel company.