Director of audiography
The director of audiography (DA) within Bollywood-style filmmaking, is the head of the sound department and the person responsible for planning the audiography and managing the audiographers of a film.
The title is not used professionally in most of the world. The role of audiographer and the title "director of audiography" derives from Bollywood-style filmmaking in India, where it is an established title credit.
The DA works to carry out the director's vision, identifies the tasks necessary to realize this vision, budgets for those tasks and coordinates all the work from pre-production to post-production whilst keeping an eye on overall sound quality.
Since the onset of the "talkies", a creative and professional conflict has emerged from the ongoing tension between the visual and aural dimensions of film. Production sound crews often complain about the lack of consideration given to sound on film productions.
Having a DA in pre-production helps to exert a powerful presence to defend the dimension of sound in film.