Soueast

South East (Fujian) Motor Co., Ltd., trading as Soueast, is a Chinese automobile manufacturer based in Fuzhou, Fujian, and a joint venture between China Motor Corporation (25%), Fujian Motor Industry Group (50%) and Mitsubishi Motors (25%). Its principal activity is the design, development, production and sale of passenger cars and minibuses sold under the Soueast marque. It also manufactures Mitsubishi brand passenger cars for sale in mainland China.

As of early 2011 Soueast had an annual production capacity of around 180,000 units, but this was set to rise to 300,000 with the completion of current construction, which may have been finished by early 2012.

History

Soueast was founded in November 1995 as a joint venture between China Motor Corporation and Fujian Motor Industry Group. Mitsubishi became a partner in the joint venture in 2006.

In April 2008 Soueast was awarded a contract to supply 5,700 Delica minibuses to the Iranian Mehreghan Co. In the same year, Jackie Chan was signed a Mitsubishi brand ambassador for Mainland China markets.