Sonic360 Records

Sonic360 Records is a record label which was founded by record producer Chris Allison (The Beta Band, Coldplay, Kinky) in June of 2000. The headquarters is in London and a subsidiary in the US, Sonic360 Inc.

Artists that have signed to the label include Mexican electro-funk rock outfit Kinky. They gave Chris Allison a three song demo presented on a lovely cassette tape in 1999 while he was producing Plastilina Mosh in Monterrey Mexico. They signed an exclusive worldwide deal with Sonic360 in the summer of 2000. Kinky's eponymous debut album was nominated for the Best Rock Album award at the Latin Grammy's (2002) and Best Latin Rock/Alternative Album at the US Grammy's (2002). Their follow up album, Atlas was nominated for numerous awards, including Best Alternative Music Album at the Latin Grammy's (2004).

On the first two Kinky albums, Sonic360 reached out to Latino and Anglo music fans alike. Sonic360’s legendary ‘La Leche’ club party was used to launch the band in the US, with over 600 attendees at the launch party, this was followed by three shows at SXSW. The success of the live experience and the marketing campaign brought the US its first Latin ‘Alternative’ crossover artist, with more opportunities to come.