From frothy pints to soju shots, Korea’s drinking culture is in the midst of a “zero” revolution ... The pitch is simple. Drink what you love, without the guilt ... The rise of zero sugar soju is no coincidence.
Hitejinro said Monday its flagship soju brand Jinro has been named the world's best-selling spirit for the 24th consecutive year by the British drinks industry publication, Drinks International... Hitejinro currently exports soju and other beverage .
"Big Deal,” a new Korean film, takes its Korean title — "Soju Jeonjaeng," literally meaning soju war — from Korea’s most popular distilled spirit, but it’s about more than just alcohol.