Sky Betting & Gaming

Sky Betting & Gaming is a British-based gambling company, owned by CVC Capital Partners and Sky plc, with headquarters in Leeds, West Yorkshire and offices in Sheffield, London, Guernsey and Rome. Sky Betting & Gaming consists of four core brands: Sky Bet, Sky Vegas, Sky Poker and Sky Bingo. Also under its umbrella is leading online betting odds comparison site Oddschecker. Sky Betting & Gaming also operates popular, free-to-enter football prediction game Soccer Saturday Super 6 and Sky Sports Fantasy Football.

On 4 December 2014, it was announced that Sky would sell a majority stake in the company to CVC Capital Partners, valued at £800 million. The sale was completed on 19 March 2015, with Sky retaining a 20% stake in the company and agreeing a long-term licence of the Sky brand.

Sky Bet

Sky Bet is the sports betting division of Sky Betting & Gaming, with the majority of its operations run from Leeds. The company allows betting via its website, telephone, mobile apps and interactive television through Sky. In August 2011 Sky Bet launched its Apple iPhone and iPad app and all markets are also available via Android devices. It remains one of the few sports betting companies in the UK not to operate traditional high street shops. The company was formerly known for the slogan 'It matters more when there's money on it'. In October 2011, a major new Sky Bet advertising campaign introduced the slogan ‘Nothing’s certain, that’s why it’s exciting’ and the concept of ‘What if?’, used by Sky Bet to advertise topical, sports betting special markets.