Sindy

Sindy is a British fashion doll created by Pedigree Dolls & Toys in 1963. A rival to Barbie, Sindy's wholesome look and range of fashions and accessories made it the best selling toy in the United Kingdom in 1968 and 1970. After Marx Toys' unsuccessful attempt to introduce Sindy in the United States in the late 1970s, Hasbro bought the rights to Sindy and remodelled the doll to look more American. As a result, the doll's popularity declined and Barbie manufacturer Mattel filed a lawsuit for copyright infringement, which was settled when Hasbro agreed to remodel Sindy's face. During the 1990s, Barbie's share of the doll market continued to grow while Sindy's diminished, which led to Sindy being delisted from major retailers in 1997. Hasbro returned the doll's licence to Pedigree, and the doll was relaunched in 1999, manufactured by Vivid Imaginations. Sindy's 40th anniversary in 2003 saw a new manufacturer, New Moons, and another relaunch and redesign.

Development and launch

After 20 years of producing dolls, Pedigree Dolls & Toys, a British company located in Exeter, sought to expand its product range to include a trendy fashion doll. American toy manufacturer Mattel offered Pedigree a licence to produce Barbie, which Pedigree declined due to market research showing Barbie was unpopular with British buyers. Instead Pedigree manufactured its own doll based on another American doll, Tammy. With permission from Tammy's manufacturer, the Ideal Toy Company, Pedigree also borrowed Tammy's slogan, "The doll you love to dress". The name "Sindy" was chosen after a street poll where young girls were shown a photo of the doll and asked to choose their favourite name from a list of four. The most popular choice was "Cindy", and the spelling made more unique for trademarking.

Sindy Auvity

Sindy Auvity commonly known by her stage name Sindy is the lead vocalist in the French Hip-Hop group, Team BS. After the success of the group's album, Sindy announced that she would be releasing her own solo album.

Personal Life

Sindy has revealed that she has been bullied in the past.

References

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