Simon Woodroffe

Simon Woodroffe OBE (born 14 February 1952) is an English motivational speaker and entrepreneur. He started the sushi chain YO! Sushi in 1997, and appeared as a 'Dragon' on the first UK series of Dragons' Den.

Woodroffe left Marlborough College towards the end of the 1960s, at the age of 16, with 2 O-levels.

After a spell in television, he conceived and launched YO! Sushi in 1997. The business established conveyor belt sushi bars featuring call buttons, robot drinks trolleys, Japanese TV, self heating plates and other such novelties.

Woodroffe was able to launch the business without start-up capital. At the time that his first restaurant opened, despite its popularity, he was unable to obtain financing from banks. Instead, Woodroffe asked his largest supplier for extended terms to pay off his debt.

The company had believed YO! Sushi would be a 'safe bet' because it had the support of Honda, Sony, and All Nippon Airways. In a 2008 interview, Woodroffe revealed that in fact those three companies had provided only very limited sponsorship for the business: some cheap televisions and a motorcycle.