Showmance
A showmance (sometimes show-mance), also known as show romance, is a romance that develops between two individuals in theater, or on films and television series and between reality show contestants or participants for the running period of the show. When the two actively engage in a "made up" situation, it can be called a fauxmance. It is also considered a neologism and its usage is gaining popularity in the media.
The term originated on the non-scripted American television show, Big Brother when it was first used by Will Kirby in 2001. Then it moved to films, theater and scripted television,\ It is primarily entered into as a ploy to gain more public and media attention and, in case of television, more camera time during the run of a theater piece, or a television series. It may be also just a publicity stunt. Showmances during reality shows are often motivated by the participants' wanting viewers to vote to keep them in the show, so that they can see the 'romance' continue. In some competitive reality tv shows (Big Brother or Survivor), contestants often engaged in a showmance for strategical purposes. A showmance couple, by protecting each other and by voting together, maintain power over other contestants. Sometimes, when an amorous relationship actually does continue after the end of a show, many people would still allege that it is "just a show" the two are putting on.