ShoeDazzle

ShoeDazzle is an online fashion subscription service based in El Segundo, California. Each month the company debuts a selection of shoes, handbags, jewelry and provides its members with a showroom curated to their indicated fashion preferences.

Inception

The ShoeDazzle concept came from an exchange between co-founder Lee and his wife. Lee had asked his wife why she bought shoes from expensive Beverly Hills showrooms. She replied, “When women shop, they want to feel beautiful and pampered.”

The company’s objective is to translate that environment online. Every month, clients receive a curated selection of fashion items in their personalized ‘Showroom.’ The goal is to deliver “a collection of items users feel has been handpicked just for them” (Fast Company).

Membership

ShoeDazzle offers VIP Elite Membership which features members-only pricing for $39.95 per month. Membership fees convert into VIP credits in which members can spend or save for use towards purchases at a later date. Members also have the option to skip a month without charge.