Saeta (brand)

Saeta International Sport Wear is a Colombian company that operates its business in the textile sector, in the manufacture, import and export of sportswear and accessories.

History

In 1982, a Colombian businessman decides to acquire a loan to buy a machine to manufacture sweatshirts, and with an expert in making clothes and industrial designer started the company.

In 1988, Saeta tailored uniforms to 13 professional football teams in Colombia, which had the sponsorship of a prestigious beverage company, owned by one of the most important economic groups in the country. Saeta thus becomes the main supplier of sportswear at the national level.

In 1991, the distribution company of sportswear, Rydtex of Sweden, came to Colombia in search of new suppliers and learn about the quality of Saeta, carried out the orders. These orders were the first export of the company.

1998, becoming the sponsor of one of the most famous professional teams in the country, the brand reached a high level of recognition.

Saeta (flamenco)

The saeta (Spanish pronunciation: [saˈeta]) is a revered form of Spanish religious song, whose form and style has evolved over many centuries. Saetas evoke strong emotion and are sung most often during public processions.

Performance

The saeta is a song of Catholic Spain dating back many centuries. The saeta antigua [old saeta] probably arose from the recitation of psalms under the influence of liturgical music. "Saetas vary greatly in form and style, ranging from simple syllabic melodies to highly ornamented ones." In the older tradition, solemn drums and horns might accompany the singer, or the saetero sang alone. Since the nineteenth century, however, the more favored saetas have incorporated distinct elements associated with Flamenco music, particularly the siguiriyas.

The saeta is best known for its mournful power during Holy Week in Spain. The song is performed during the processions by religious confraternities that move slowly through the streets of cities and towns in southern Spain. Possessing a plaintive emotional intensity, and dramatic charge, the saeta is sung by the saetero, often from a balcony, and may be addressed to the statue of Jesus below, in his agony on the Via Dolorosa, or to that of his suffering mother Mary. These and other crafted statues are mounted on platforms and carried along the streets on the shoulders of several penitents who pass among the assembled public. The immediate emotional response to the saeta, often of intense sorrow, may be the reason for its name, as the Spanish word saeta can mean "arrow or dart".