Shark Week

Shark Week is an annual, week-long TV programming block created by Tom Golden at the Discovery Channel, which features shark-based programming. Shark Week originally premiered on July 17, 1988. Featured annually, in late July and/or early August, it was originally devoted to conservation efforts and correcting misconceptions about sharks. Over time it grew in popularity and became a hit on the Discovery Channel. Since 2010, it has been the longest-running cable television programming event in history. Now broadcast in over 72 countries, Shark Week is promoted heavily via social networks like Facebook and Twitter. Episodes of recent years are also available for purchase on services like Google Play Movies & TV/YouTube, Amazon Video, and iTunes. Some episodes are free on subscription-based Hulu.

Since its early days, Shark Week has evolved into more entertainment-oriented and sometimes fictional programming. In recent times, it has attracted much criticism for airing dramatic programs to increase viewers and popularity. This fictitious programming, known as docufiction, has been produced in the last few years. Examples of such programs include Megalodon: The Monster Shark Lives, Shark of Darkness: Wrath of Submarine, Monster Hammerhead, Lair of the Mega Shark, and Megaladon: The New Evidence. This strategy was successful, especially for the program Megalodon: The Monster Shark Lives, as it became one of the most watched programs in Shark Week history, primarily for the controversy and backlash it generated. The mockumentary was based on an ancient giant shark called megalodon, which is now long extinct. The airing of this program fueled an uproar by viewers and by the science and science-loving community. It eventually started a Discovery Channel boycott. Since then Discovery has increasingly come under fire for using junk science, pushing dubious theories, creating fake stories and misleading scientists as to the nature of the documentary being produced.

The Cool Kids

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The Cool Kids is an American alternative hip hop duo, composed of rappers Antoine "Sir Michael Rocks" Reed (originally from Matteson, Illinois) and Evan "Chuck Inglish" Ingersoll (originally from Mount Clemens, Michigan). The Cool Kids' music has been released primarily to the independent Chocolate Industries via their own label C.A.K.E. Recordings, but as of 2010 are no longer with Chocolate Industries.. Reed and Ingersoll have made appearances in numerous forms of media, as well as in collaborations with other artists such as Chip tha Ripper, Asher Roth, Yelawolf, Kenna, Ivan Ives, The Bloody Beetroots, Drake, Travis Barker, Lil Wayne, Pac Div, Ludacris, Mac Miller, Maroon 5, Curren$y, and The O'My's. Cool Kids are also members of the hip-hop collective All City Chess Club founded in 2010.

History