Shadow Traffic

Shadow Broadcast Services (Shadow Traffic) was broadcasting outsourcing company based in Rutherford, New Jersey. It was a subsidiary of Clear Channel Communications. Together with its sister companies Metro Networks, Metro Source, Total Traffic Network, SigAlert and Traffax the company operated a number of local and regional news and traffic operations that provide regular reports to affiliates.

The company originated in 1975 by Michael Lenet in Philadelphia, Pennsylvania. The name was derived from Lenet’s handle, or nickname; he called himself the "Silver Shadow." Lenet began the operation as an informal traffic reporting service that was provided over citizens' band radio. Soon after, Lenet began providing traffic information to various radio stations in Philadelphia.

Among the original air staff in New York were Donna Fiducia, Fred Feldman, George W. Forman, Susan Murphy, Joe Nolan and Bernie Wagenblast. Murphy also served as program director and Fred Feldman was the general manager. Joe Biermann was the operations manager.