Sex in advertising

Sex in advertising or "sex sells" is the use of sex appeal in advertising to help sell a particular product or service. Sexually appealing imagery may or may not pertain to the product or service in question. Examples of sexually appealing imagery include nudity, pin-up girls, and muscular men.

The use of sex in advertising can be highly overt or extremely subtle. It ranges from relatively explicit displays of sexual acts and seductive behavior aimed at the viewer, to the use of basic cosmetics to enhance attractive features.

History

The earliest forms of sex appeal in advertising are woodcuts and illustrations of attractive women (often unclothed from the waist up) adorning posters, signs, and ads for saloons, tonics, and tobacco. In several notable cases, sex in advertising has been claimed as the reason for increased consumer interest and sales. The earliest known use of sex in advertising is by the Pearl Tobacco brand in 1871, which featured a naked maiden on the package cover. In 1885, W. Duke & Sons inserted trading cards into cigarette packs that featured sexually provocative starlets. Duke grew to become the leading American cigarette brand by 1890.

EZ

EZ or Ez may refer to:

Haplogroup E-Z827

In human genetics, E-Z827, also known as E1b1b1b, is the name of a major Y chromosome haplogroup. It is defined as the lineage which combines the haplogroups E-Z830 and E-V257, and defines their common ancestry. The former is predominantly found in the Horn of Africa and the Middle East, while the latter is most frequently observed in North Western Africa; it is also found at lower frequencies in Europe, and in isolated parts of Southeast Africa.

Subclades of E-Z827 and Distribution

Family Tree

The following phylogeny is based on the YCC 2008 tree and subsequent published research as summarized by ISOGG.