Seven mass media

The seven mass media, or often used as "seventh mass media channel", to draw attention to the latest mobile phones as a mass medium, are a new concept and neoliberalism to distinguish the major mass media channels and highlight their relative merits and benefits. The seven mass media categorization has emerged soon after mobile phones were recognized as a new and unique mass media channel. The strongest proponents of the seven mass media taxonomy tend to be companies closely involved in mobile telephony.

The media

The seven mass media in order of their introduction are:

Each mass medium has its own content types, its own creative artists and technicians, and its own business model. The sixth and seventh media, internet and mobile, are often called collectively as digital media; and the fourth and fifth, radio and TV, as broadcast media.

Mass media

The mass media is a diversified collection of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets.

Broadcast media transmit information electronically, via such media as film, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR Codes in outdoor or print media to direct mobile users to a website. In this way, they can utilise the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmit information via such media as AR advertising; billboards; blimps; flying billboards (signs in tow of airplanes); placards or kiosks placed inside and outside of buses, commercial buildings, shops, sports stadiums, subway cars, or trains; signs; or skywriting.Print media transmit information via physical objects, such as books, comics, magazines, newspapers, or pamphlets.Event organizing and public speaking can also be considered forms of mass media.

Mass Media Games

Mass Media, Inc. is an American independent game developer located in Moorpark, California. The current focus of the company is to develop original material for the Sony platforms.

History

Mass Media began in the 1980s at Cinemaware. In 1991, they formed a production unit called Philips P.O.V. Entertainment Group. Mass Media left Philips in 1995 and the company became an exclusive developer for Time Warner Interactive. After Time Warner halted their interactive division, Mass Media became an independent developer. It was acquired by THQ in February 2007 who closed the studio in November 2008. The company started back up immediately, focusing on developing for the Sony platforms, including the PlayStation 3. On the PlayStation 3, they developed content and spaces for its social gaming network PlayStation Home including the games The Midway, The Midway 2, and The Midway 3 which were three game spaces with ten mini-games in each with ten rewards per mini-game. The Green Ticket, used to play the games in the three Midways, was consistently the best selling item in PS Home. Mass Media has also continued to develop game engine technology for PlayStation 3 and other platforms. Notably this includes one of the first non-Sony PlayStation 3 implementations of fully SPU based GPU rendering command generation, significantly reducing rendering overhead on the main CPU (used in Saints Row 2 and subsequent PS3 titles).