Selver is a chain of supermarkets and hypermarkets operating in Estonia. Selver is a subsidiary of Tallinna Kaubamaja. The chain was established in 1995 with the opening of Punane Selver in Lasnamäe, Tallinn. Expansion outside of Tallinn began on 10 May 2002 with the opening of Mai Selver in Pärnu. Since 18 December 2008 Selver also operated in Latvia, but in the end of 2009 due to the financial crisis Selver was forced to close all its 6 supermarkets in Latvia. There are currently 44 stores in operation all over Estonia (as of December 2014).
Selver is the exclusive retailer of the products of Selveri Köök (Selver's Kitchen) - over 250 different salads, desserts, ready-made meals, etc.
Selver gross sales (in million Euros):
Don't call me beautiful
Don't call me hot
Don't call me lovable
Because I'm not
Don't call me generous
Don't call me kind
Don't call luminous
Don't be so blind
I am a sinner
I'm not a saint
I am a winner
And you sure ain't
Don't be so desperate
Don't be naive
I'm full of lies
Which you believe
Don't call me angel
Don't call me sweet
Don't call me baby
Your heart will bleed
Don't call me perfect
Don't call me nice
Don't think I care
And think twice
I am a sinner
I'm not a saint
I am a winner
And you sure ain't
Don't be so desperate
Don't be naive
I'm full of lies
Which you believe
Don't call me beautiful
Don't call me beautiful
Don't call me beautiful
Don't call me hot
I am a sinner
I'm not a saint
I am a winner
And you sure ain't
Don't be so desperate
Don't be naive
I'm full of lies